Calling all One Direction fans: this sneak peek review is for you! I received one of three exclusive makeup sets from The Looks Collection by One Direction, thanks to Brandbacker and cosmetics company Markwins. I got “Up All Night,” a fun cobalt and pink centered set. If you’re curious about the other limited edition tins from The Looks Collection, be sure to see my overview of the collection.
First, let’s look at the collectible tin the products are housed in! The picture of the band is on a transparent plastic sleeve, and after you slip it off, you get a grunge-chic black and white brick design.
Nestled inside the tin are 7 products. A great feature is the inside of the lid, which gives you suggestions on fun ways to use the set.
The first thing I picked up was the 5 Color Eyeshadow Palette.
‘More Than This’ is a soft coral cream, which is great as a base and for highlighting the inner corners and brow bone. ‘Save You Tonight’ is an icy turquoise which would work on its own for fresh eyes (for a modern look, follow the lash line and don’t wing out or touch the crease) or to illuminate the ball of the lid. ‘Gotta Be You’ is a taupe with a light shimmer, and would be best used in the crease and outer V of the eyes. ‘Another World’ is a royal blue shimmer, and I think it looks very chic as part of an updated smokey eye. The last color is ‘Up All Night,’ what the box sleeve describes as “sapphire glitter creme” but it’s really a lot of glitter without much creamyness.
The staying power and saturation of these eyeshadows are just average, although the colors are vibrant. You will definitely need to use some primer or setting spray with these eyeshadows; since every color has a shimmer/glitter element, there is some fallout. All the colors in this palette would work well with ‘Stand Up,’ a dark denim eye and body chubby crayon. I really like the color of ‘Stand Up,’ as this kind of blue brightens the whites of your eyes and is a great alternative to black or brown liner.
The greatest downfall of the palette’s packaging, IMO, is that there is no built in mirror, and the ‘brush’ end of the included applicator sucks at picking up pigment – I would much rather prefer to have 2 sponge ends.
The next product is ‘Na Na Na’, an aqua blue metallic chrome nail varnish. To me, this polish is way more green with blue shadows and is not aqua blue as described. It is a very high shine metallic, and while it applies smoothly, is strangely thin. It took me 5 coats to reach opacity, and since it’s not colored glitter in a clear base, it’s not really suitable as a glitter coat on another color. Hm. On the plus side, it’s easy to remove.
The ‘Little Black Dress’ volumizing black mascara is not so much volumizing as it is lengthening. I do like its dense applicator brush and smooth formula, which managed to hold onto my stick straight lashes and keep them in place.
‘Taken’ Liquilights Glow Gloss was my absolute favourite product of the bunch! It has a great flat round edge applicator and the formula is smooth and feels good on the lips. The color reminds me of one of my favourite glosses of all time, Estee Lauder Pure Color Gloss in Passionfruit. I love ‘Taken’ so much, I threw it in my purse right away!
The box sleeve says that this “powerhouse glitter pink lip gloss” has a secret feature: it “glows to neon orange under UV light”! After reading that I was thinking, “Where and when would I ever be in a place with UV light?” And lo and behold, that very day, I found myself in a glow-in-the-dark blacklight-only store on Jersey Shore. Lucky!
The other lip product in the tin is ‘I Should Have Kissed You’ a bubblegum pink creme lipstick. This lipstick feels more matte to me, and while the color is fun, I don’t really think it suits me.
Finally, the last ‘product’ is the One Direction Stencil Kit. You could use these 5 cards as stencils to decorate yourself a la temporary tattoos, or use with some sharpies to personalize your tin.
I hope you had as much fun reading about The Looks Collection as I have had playing around with the products! These three limited edition tins are not for sale quite yet, but when they are, but sure to pick up your favourite set!
US RELEASE DATES:
Macy’s – August 11th Stage Stores – August 25th Dillards – August 25th Beauty Brands – August 25th Lord and Taylor – August 25th