I only learned about e.l.f. a couple years ago, when I moved to New York. In Canada, it’s not popular at all, because (as far as I know) e.l.f. isn’t sold there. In case you don’t know, e.l.f. – as in, eyes, lips, face – is a cosmetics line that strives to sell professional grade products at a great value. Great value is kind of an understatement, in my opinion, because e.l.f. is so budget friendly that I had a hard time taking it seriously. When a blush and bronzer duo is only $3.00 (compare to NARS blush/bronzer duo at $42.00), you expect it to suck, right?
I haven’t had the chance to test drive these products around town, but my first impression is positive. I admit that I’m pretty impressed by most of these products, given the low low low price (Next thing you know/Shawty got low low low low, low low low low/I ain’t never seen nuthin’ that’ll make me go/This crazy all night spendin my dough). My favourites so far:
- Studio Kabuki Face Brush ($6) – soft and full. It’s a little smaller than some Kabukis, but that’s actually a plus for me because I like smaller tools than most. It arrived with some stray hairs, which I snipped off.
- Mineral Face Primer ($6) – Thank you e.l.f for using a pump! Standard clear silicone formula, feels like the original Smashbox Photo Finish on first application. Not better than Benefit Porefessional or Laura Mercier’s Primer, but oh so good for the price. Plus, the bottle is reusable (yes I already took it apart to investigate), which is a HUGE plus for me, as I like to depot non-pump products into pump bottles.
- Studio Moisturizing Lipstick in Ravishing Rose ($3) – I like the color indicator on the bottom, and the formula is so smooth and actually well pigmented (which is my fear when it comes to lipsticks advertised as moisturizing – sometimes the color payoff is not so good). The twisting mechanism of the packaging is really tight though, kind of annoying, but the lipstick itself is awesome enough that it doesn’t matter much. Totally MLBB lippy.
- High Definition Powder ($6) – translucent powder with a puff. I like the packaging (I’m looking at you, Cover FX setting powder that arrived with a broken lid) and I’m hoping it’ll turn out to be a dupe for Make Up Forever’s HD Microfinish Powder.
Overall I’m really happy with the performance of these e.l.f. products, especially considering my entire haul together was around the cost of a single Nars Radiant Creamy Concealer.