Calling all One Direction fans: this sneak peek review is for you! I received one of three exclusive makeup sets from The Looks Collection by One Direction, thanks to Brandbacker and cosmetics company Markwins. I got “Up All Night,” a fun cobalt and pink centered set. If you’re curious about the other limited edition tins from The Looks Collection, be sure to see my overview of the collection.
First, let’s look at the collectible tin the products are housed in! The picture of the band is on a transparent plastic sleeve, and after you slip it off, you get a grunge-chic black and white brick design.
Nestled inside the tin are 7 products. A great feature is the inside of the lid, which gives you suggestions on fun ways to use the set.
The first thing I picked up was the 5 Color Eyeshadow Palette.
‘More Than This’ is a soft coral cream, which is great as a base and for highlighting the inner corners and brow bone. ‘Save You Tonight’ is an icy turquoise which would work on its own for fresh eyes (for a modern look, follow the lash line and don’t wing out or touch the crease) or to illuminate the ball of the lid. ‘Gotta Be You’ is a taupe with a light shimmer, and would be best used in the crease and outer V of the eyes. ‘Another World’ is a royal blue shimmer, and I think it looks very chic as part of an updated smokey eye. The last color is ‘Up All Night,’ what the box sleeve describes as “sapphire glitter creme” but it’s really a lot of glitter without much creamyness.
The staying power and saturation of these eyeshadows are just average, although the colors are vibrant. You will definitely need to use some primer or setting spray with these eyeshadows; since every color has a shimmer/glitter element, there is some fallout. All the colors in this palette would work well with ‘Stand Up,’ a dark denim eye and body chubby crayon. I really like the color of ‘Stand Up,’ as this kind of blue brightens the whites of your eyes and is a great alternative to black or brown liner.
The greatest downfall of the palette’s packaging, IMO, is that there is no built in mirror, and the ‘brush’ end of the included applicator sucks at picking up pigment – I would much rather prefer to have 2 sponge ends.
The next product is ‘Na Na Na’, an aqua blue metallic chrome nail varnish. To me, this polish is way more green with blue shadows and is not aqua blue as described. It is a very high shine metallic, and while it applies smoothly, is strangely thin. It took me 5 coats to reach opacity, and since it’s not colored glitter in a clear base, it’s not really suitable as a glitter coat on another color. Hm. On the plus side, it’s easy to remove.
The ‘Little Black Dress’ volumizing black mascara is not so much volumizing as it is lengthening. I do like its dense applicator brush and smooth formula, which managed to hold onto my stick straight lashes and keep them in place.
‘Taken’ Liquilights Glow Gloss was my absolute favourite product of the bunch! It has a great flat round edge applicator and the formula is smooth and feels good on the lips. The color reminds me of one of my favourite glosses of all time, Estee Lauder Pure Color Gloss in Passionfruit. I love ‘Taken’ so much, I threw it in my purse right away!
The box sleeve says that this “powerhouse glitter pink lip gloss” has a secret feature: it “glows to neon orange under UV light”! After reading that I was thinking, “Where and when would I ever be in a place with UV light?” And lo and behold, that very day, I found myself in a glow-in-the-dark blacklight-only store on Jersey Shore. Lucky!
The other lip product in the tin is ‘I Should Have Kissed You’ a bubblegum pink creme lipstick. This lipstick feels more matte to me, and while the color is fun, I don’t really think it suits me.
Finally, the last ‘product’ is the One Direction Stencil Kit. You could use these 5 cards as stencils to decorate yourself a la temporary tattoos, or use with some sharpies to personalize your tin.
I hope you had as much fun reading about The Looks Collection as I have had playing around with the products! These three limited edition tins are not for sale quite yet, but when they are, but sure to pick up your favourite set!
US RELEASE DATES:
Macy’s – August 11th Stage Stores – August 25th Dillards – August 25th Beauty Brands – August 25th Lord and Taylor – August 25th
Win a limited edition make up set from The Looks Collection by One Direction before it’s available to the public!
Brandbacker and beauty company Markwins have teamed up to give you this exclusive first look and giveaway contest, and I’m so excited to share it with you before the make up collection even hits stores!
Winners will receive a Make-up by ONE DIRECTION limited-edition collection of beauty essentials, housed in a collectible keepsake tin. Inside is everything you need to rock all your beauty looks on or off the stage.
Much like the One Direction band members themselves, this prestige makeup line is fun, bold and a tad mischievous, featuring vivid shades, premium formulas and chic, collectible packaging and components.
1D fans, remember when Niall showed off his make up skills?
I hope you’re better at applying nail polish than Niall!
Check out the three kits, each named after a 1D song. Every kit has 7 pieces and includes an eyeshadow palette, mascara, lip gloss (which glows under UV light!), lipstick, nail polish, a chubby multitasking crayon that can be used as eye liner and shadow. It also comes with bonus stencils made from doodles by the guys; use it anywhere to decorate your accessories or give yourself a temporary tattoo.
By looks alone, Take Me Home is my favourite – I’m such a sucker for gold! The eye shadow palette looks like it’s going to be great for building shimmery neutrals. The black light activated lip gloss sounds really cool (although, where would I find black light even?).
I can’t wait to try these out! My kit from Brandbacker is in the mail, and once I get it I will definitely let you know what I think about each piece.
If you’re looking to buy your own kit (or all three!) they will be coming to US stores through August.
US RELEASE DATES:
Macy’s – August 11th
Stage Stores – August 25th
Dillards – August 25th
Beauty Brands – August 25th
Lord and Taylor – August 25th
Contest ends in two weeks on August 5th and winners will be picked at random. They are giving out 50 kits, so don’t miss out! Be sure to come back everyday and enter to increase your chances of winning!