More Makeup by One Direction and a Giveaway!

Awhile ago I reviewed one of the limited edition Makeup by One Direction kits, Up All Night from The Looks Collection.  One Direction and Markwins have come out with more colors for select hit products, which are now available in type-specific sets.

ELECTRO GLAM MASCARA

3o3jMzpOTwm8YoklXKeo_ElectroGlamMascara_comp_Edit_smGive your look a jolt of electric colour, with this limited-edition trio of ultra-bold coloured mascaras for hair and lashes, in three heavily pigmented, buildable colours.   Make a subtle statement by adding a pop of colour to the tips of your lashes, or add coats to your entire lashes for a shockingly chic look. The more the better! Or apply to small sections of hair and swipe through for instant highlights.  Unfortunately, this kit is missing the all-around useful black mascara (which came in all the original Looks Collection kits), but it does include these three colors:

Why don’t we go there- Shock of blue
Does he know?- Pinkest hot pink
Story of my life- Amped canary yellow

LIQUILIGHTS GLOW GLOSS

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If you remember from my Up All Night kit review, this gloss was my favourite product of the bunch!  Liquilights Glow Gloss sparkles brilliantly during the day and illuminates under UV black light after dark. Enriched with natural oils and vitamin E to keep your lips soft and hydrated all day and all night.  Gloss can be worn alone for a pop of sparkle and color, or paired with One Direction crème lipstick for a bolder look.  It is a surprisingly good dupe for the Estee Lauder Pure Color Gloss, one of my favourite lip glosses.  In the set is three colors:

Through the Dark- Electric glitter poppy lip gloss that glows to neon red-orange under UV light
Kiss You- Orange glitter rush lip gloss that glows to neon yellow under UV light
Taken – Powerhouse glitter pink lip gloss that glows to neon orange under UV light

ROCK ME NAIL KIT
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You know I love dressing up my nails, so I was especially excited about this set.  It features UV-reactive Nail Varnish and UV-reactive glitter that add even more sizzle to your mani, for nails that light up day and night.  Sprinkle the glitter over wet polish for a subtle accent, or go for the glitz and dip your entire wet mani in mega-watt sparkle!   It can be messy (work on top of a big piece of paper!) but coating your polish with glitter will give more zing and be longer lasting than ordinary glitter polish.  In each set is three nail polishes and three bottles of glitter:

Nail Varnish:
Happily– UV iced blue glitter
Moments- UV neon pink
Diana- UV 3D holographic

Glitter Toppings:
Kicks- UV snow cone blue
Not afraid- UV electrified pink glitter
Star– UV holo glitter

ENTER THE GIVEAWAY HERE TO WIN ONE OF THESE THREE SETS!

You can buy these new kits now at Macy’s, Dillards, Boscov’s, Stage Stores, Beauty Brands, and Lord & Taylor.

Keep up to date by following the official Makeup by One Direction Facebook page.

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Autographed Makeup by One Direction Giveaway!

Did you miss my last giveaway featuring Makeup by One Direction?  Luckily, to celebrate the launch of The Looks Collection, Markswins and Brandbacker are giving away more of these keepsake tins – and this time, they’re autographed by the band!

This could be yours!
This could be yours!

If you want to know more about the makeup inside the tin, check out my review of Up All Night, one of the three limited edition sets from The Looks Collection.

Up All Night
Up All Night
US RELEASE DATES:

Macy’s – August 11th
Stage Stores – August 25th
Dillards – August 25th
Beauty Brands – August 25th
Lord and Taylor – August 25th

ENTER TO WIN HERE

To keep up to date with the latest news, be sure to visit the official Facebook page.

Up All Night: Makeup by One Direction from The Looks Collection

Calling all One Direction fans: this sneak peek review is for you!  I received one of three exclusive makeup sets from The Looks Collection by One Direction, thanks to Brandbacker and cosmetics company Markwins.  I got “Up All Night,” a fun cobalt and pink centered set.  If you’re curious about the other limited edition tins from The Looks Collection, be sure to see my overview of the collection.

Up All Night
Each set from The Look Collection includes a 5 color eyeshadow palette, mascara, a chubby pencil, lipstick, lip gloss, and nail polish.

First, let’s look at the collectible tin the products are housed in!  The picture of the band is on a transparent plastic sleeve, and after you slip it off, you get a grunge-chic black and white brick design.

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The tin was bigger than I expected, which was great as I love using tin boxes to store memorabilia and trinkets.

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Nestled inside the tin are 7 products.  A great feature is the inside of the lid, which gives you suggestions on fun ways to use the set.

The first thing I picked up was the 5 Color Eyeshadow Palette.

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Eyeshadows in an edgy case.
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Each color in the palette has a cute name.

‘More Than This’ is a soft coral cream, which is great as a base and for highlighting the inner corners and brow bone.  ‘Save You Tonight’ is an icy turquoise which would work on its own for fresh eyes (for a modern look, follow the lash line and don’t wing out or touch the crease) or to illuminate the ball of the lid.  ‘Gotta Be You’ is a taupe with a light shimmer, and would be best used in the crease and outer V of the eyes.  ‘Another World’ is a royal blue shimmer, and I think it looks very chic as part of an updated smokey eye.  The last color is ‘Up All Night,’ what the box sleeve describes as “sapphire glitter creme” but it’s really a lot of glitter without much creamyness.

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From left to right: ‘Up All Night,’ ‘Another World,’ ‘Save You Tonight,’Gotta Be You,’ and ‘More Than This.’
The staying power and saturation of these eyeshadows are just average, although the colors are vibrant.  You will definitely need to use some primer or setting spray with these eyeshadows; since every color has a shimmer/glitter element, there is some fallout.  All the colors in this palette would work well with ‘Stand Up,’ a dark denim eye and body chubby crayon.  I really like the color of ‘Stand Up,’ as this kind of blue brightens the whites of your eyes and is a great alternative to black or brown liner.
 
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The greatest downfall of the palette’s packaging, IMO, is that there is no built in mirror, and the ‘brush’ end of the included applicator sucks at picking up pigment – I would much rather prefer to have 2 sponge ends.
 
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Would be great for the fall and winter, or as an accent color year round.
The next product is ‘Na Na Na’, an aqua blue metallic chrome nail varnish.  To me, this polish is way more green with blue shadows and is not aqua blue as described.  It is a very high shine metallic, and while it applies smoothly, is strangely thin.  It took me 5 coats to reach opacity, and since it’s not colored glitter in a clear base, it’s not really suitable as a glitter coat on another color.  Hm.  On the plus side, it’s easy to remove.

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The ‘Little Black Dress’ volumizing black mascara is not so much volumizing as it is lengthening.  I do like its dense applicator brush and smooth formula, which managed to hold onto my stick straight lashes and keep them in place.

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‘Taken’ Liquilights Glow Gloss was my absolute favourite product of the bunch! It has a great flat round edge applicator and the formula is smooth and feels good on the lips.  The color reminds me of one of my favourite glosses of all time, Estee Lauder Pure Color Gloss in Passionfruit.  I love ‘Taken’ so much, I threw it in my purse right away!
 
The box sleeve says that this “powerhouse glitter pink lip gloss” has a secret feature: it “glows to neon orange under UV light”!  After reading that I was thinking, “Where and when would I ever be in a place with UV light?”  And lo and behold, that very day, I found myself in a glow-in-the-dark blacklight-only store on Jersey Shore.  Lucky!
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As you an see, ‘Taken’ does glow orange… sort of.
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On the left is ‘Taken’ lip gloss and on the right is ‘I Should Have Kissed You’ lipstick.
The other lip product in the tin is ‘I Should Have Kissed You’ a bubblegum pink creme lipstick.  This lipstick feels more matte to me, and while the color is fun, I don’t really think it suits me.
 
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Finally, the last ‘product’ is the One Direction Stencil Kit.  You could use these 5 cards as stencils to decorate yourself a la temporary tattoos, or use with some sharpies to personalize your tin.
 
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I hope you had as much fun reading about The Looks Collection as I have had playing around with the products!  These three limited edition tins are not for sale quite yet, but when they are, but sure to pick up your favourite set!
 
US RELEASE DATES:

Macy’s – August 11th
Stage Stores – August 25th
Dillards – August 25th
Beauty Brands – August 25th
Lord and Taylor – August 25th

You can visit their facebook page at https://www.facebook.com/MakeupbyOneDirection to get all the latest details!

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Giveaway! Make-up by One Direction: The Looks Collection

Win a limited edition make up set from The Looks Collection by One Direction before it’s available to the public!
Up All Night
Up All Night
Brandbacker and beauty company Markwins have teamed up to give you this exclusive first look and giveaway contest, and I’m so excited to share it with you before the make up collection even hits stores!

Winners will receive a Make-up by ONE DIRECTION limited-edition collection of beauty essentials, housed in a collectible keepsake tin. Inside is everything you need to rock all your beauty looks on or off the stage.

Much like the One Direction band members themselves, this prestige makeup line is fun, bold and a tad mischievous, featuring vivid shades, premium formulas and chic, collectible packaging and components.

1D fans, remember when Niall showed off his make up skills?

I hope you’re better at applying nail polish than Niall!

Check out the three kits, each named after a 1D song.  Every kit has 7 pieces and includes an eyeshadow palette, mascara, lip gloss (which glows under UV light!), lipstick, nail polish, a chubby multitasking crayon that can be used as eye liner and shadow.  It also comes with bonus stencils made from doodles by the guys; use it anywhere to decorate your accessories or give yourself a temporary tattoo.

Take Me Home
Take Me Home

By looks alone, Take Me Home is my favourite – I’m such a sucker for gold!  The eye shadow palette looks like it’s going to be great for building shimmery neutrals.  The black light activated lip gloss sounds really cool (although, where would I find black light even?).

Midnight Memories
Midnight Memories

I can’t wait to try these out!  My kit from Brandbacker is in the mail, and once I get it I will definitely let you know what I think about each piece.

If you’re looking to buy your own kit (or all three!) they will be coming to US stores through August.

US RELEASE DATES:
Macy’s – August 11th
Stage Stores – August 25th
Dillards – August 25th
Beauty Brands – August 25th
Lord and Taylor – August 25th

TO WIN YOUR OWN ONE DIRECTION MAKE UP ENTER HERE: https://promosimple.com/ps/4f5b

Contest ends in two weeks on August 5th and winners will be picked at random.   They are giving out 50 kits, so don’t miss out!  Be sure to come back everyday and enter to increase your chances of winning!

You can visit their facebook page at https://www.facebook.com/MakeupbyOneDirection to get all the latest details!

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